Research In Film Production
Before a film is produced primary research takes place. Researchers try to find out what the audience wants through questionnaires, surveys, focus groups, and interviews. The information found is both quantitative and qualitative. Market, production and audience research is a big part of primary research. Film researchers have to find out how much everything costs, who and what their competition is and what the audience enjoys. The surveys given out usually ask questions that will receive quantitative information. A questionnaire receives opinions and information from the audience (qualitative information). Focus groups in film production is where the company shows an group of people a section of the film and they discuss how they can improve.
Secondary research in film production is where researchers search online and publications to find out information about competitors and past films so that they can improve their film. Secondary research is used to find out about other films so the company doesn't produce something similar.
Research Within Opening New Shops
When a company wants to open a new shop in a shopping centre the company takes part in various enquires. The Market Research consists of finding the amount of people in the area and what class of people live in the area, working how much money the shop would earn. This would be secondary research because if they did primary research it would take longer and cost more. Primary research such as surveys would be given out to the public to find out how the shop could be better and if the location of the shop is appropriate. The qualitative research would be in the format of questionnaires. These questionnaires would be used to improve features of the shop for the public's benefit. Quantitative research would be in the form of surveys.
In the gaming industry companies conduct various research before production so that they can understand what makes a good game and so that they can understand what audiences want. In some case companies read reviews of their past games to get a better understanding on how they can improve. The primary research used in gaming can be anything from online questionnaires to research into their own statistics and information.Companies are able to look into how many of their product were sold and where was it bought the most. With this information they can understand whether there needs to be big improvements or hardly any a tall. Also if the product was hardly sold they would have to use primary and secondary researc to find out how they can improve or even if it is worth bringing out a new product.
After the production of a game of film the company gathers a group of people to test or watch the product. The information they usually look for is qualative. They then recieve feedback from these people and then use this information to look over what they have done and make it better. Also when production companies research they look in to common genres to see what the audience enjoys about certain other films.
Thursday, 26 January 2012
Thursday, 12 January 2012
Production, Market and Audience Research
Production
This research takes place before a production of a film/ TV program takes place. The researcher finds out who can work for them, where production can take place (location) and looks into what is going on in the world at that present time. A researcher checks the weather conditions so that the production can take place on that day. In pre-production of a film/ program researchers can find out who provides transport, props and other equipment need for production.
Market
The researcher in a production team finds out how much location costs, how much they would have to pay actors/ presenters and how much equipment costs. Market research is also to do with how much money would be gained after production. Market research is used by the public so that they can find the cheapest or the best products. When radio stations are first set up they would have to research how they would earn money, how much locations cost and how much it costs to advertise. If a company was creating a product they would find about similar products so that they could better themselves.
Audience
Audience research is where a researcher finds how they can produce it so it suitable for the audience. Audience researchers find out what is popular with the audience and then after they find out what audience it is actually popular with and how many people watched it. After something has been watched researchers ask the the audiences what they like/dislike about it and they find out what type of people have been watching it usually to suport reviews. In the BBC the research teams try to find out what audiences like so that they are getting good TV for their money.
This research takes place before a production of a film/ TV program takes place. The researcher finds out who can work for them, where production can take place (location) and looks into what is going on in the world at that present time. A researcher checks the weather conditions so that the production can take place on that day. In pre-production of a film/ program researchers can find out who provides transport, props and other equipment need for production.
Market
The researcher in a production team finds out how much location costs, how much they would have to pay actors/ presenters and how much equipment costs. Market research is also to do with how much money would be gained after production. Market research is used by the public so that they can find the cheapest or the best products. When radio stations are first set up they would have to research how they would earn money, how much locations cost and how much it costs to advertise. If a company was creating a product they would find about similar products so that they could better themselves.
Audience
Audience research is where a researcher finds how they can produce it so it suitable for the audience. Audience researchers find out what is popular with the audience and then after they find out what audience it is actually popular with and how many people watched it. After something has been watched researchers ask the the audiences what they like/dislike about it and they find out what type of people have been watching it usually to suport reviews. In the BBC the research teams try to find out what audiences like so that they are getting good TV for their money.
Tuesday, 10 January 2012
Qualitative Research
This research is to do with opinions and views rather than figures. Questionnaires are used to find out information about the public. Primary and Secondary research would find qualitative information. Human behaviour is the main reason for qualitative research. Questionnaires used to find qualitative information usually ask who, what, where, when, why and how. In the media companies use this type of research to find out how they could improve themselves as a whole and what people like. Publication try to find out who buys their publication, what the reader likes about the publication, where the reader buys the product, when a person buys the publication, why they buy the publication and how they could improve. Questionnaires, focus groups and interviews find mostly qualitative information.
Quantitative Research
Quantitative Research is research that is to do with the amount of something. Usually companies use primary research to find out quantitative information. The companies would use surveys and questionnaires to find out statics. Quantitative research is used in psychology, economics and sociology. In a bank quantitative research is used to find out how much people put in and take out of their accounts and how many people have switched from another bank. The information recieved can be measured and put into data on computers.
In TV, channels use surverys to find out the amount of people who watch their channel. This is not always acurate as not all of the public would do this survey.This is to find TV ratings.
After a survey quantitative information would be found.
'6 Jan 2012: Launch show featuring Michael Madsen, Denise Welch and Frankie Cocozza had a 15.9% share of the audience. By John Plunkett' This is an example of Audience/ Quanitiative research.
In TV, channels use surverys to find out the amount of people who watch their channel. This is not always acurate as not all of the public would do this survey.This is to find TV ratings.
After a survey quantitative information would be found.
'6 Jan 2012: Launch show featuring Michael Madsen, Denise Welch and Frankie Cocozza had a 15.9% share of the audience. By John Plunkett' This is an example of Audience/ Quanitiative research.
Monday, 9 January 2012
Secondary Research
Secondary research is research using existing information/data that has been found by other researchers or organisations. This information can be found in books, on the Internet, on television, in primary researchers notes or in companies achieves. This research is common when students research information for their studies. Organisation and companies use achieves to compare quantitative information. If a radio station was being set up, the research team would find out about the location and other competition through secondary research. The radio station would look into other stations ratings and the types of viewers so that they can improve their station. This could be found through primary and secondary research. BARB is a primary research website that helps secondary researchers find out about TV ratings.
Copyright is a big problem with secondary research and the researcher would have to give the primary researcher credit for the information. Some secondary research information may be outdated, but his can easily solved by finding and up to date source. Secondary research costs less and takes less time than primary research. Using yearly publications are not always reliable as they could be out of date. Newspapers are more reliable as they give you information not long after an event happens. Secondary research is very common within schools as it is how most students research for revision.
Secondary Research is a good way to find out about past events which can not be researched through interview or survey. With secondary research you are unable to ain information about more than on opinion on a subject.
Copyright is a big problem with secondary research and the researcher would have to give the primary researcher credit for the information. Some secondary research information may be outdated, but his can easily solved by finding and up to date source. Secondary research costs less and takes less time than primary research. Using yearly publications are not always reliable as they could be out of date. Newspapers are more reliable as they give you information not long after an event happens. Secondary research is very common within schools as it is how most students research for revision.
Secondary Research is a good way to find out about past events which can not be researched through interview or survey. With secondary research you are unable to ain information about more than on opinion on a subject.
Friday, 6 January 2012
Primary Research
Primary research is where a researcher uses questionnaires, focus groups, surveys and interviews to find out information about a certain subject. Questionnaires can be answered with both facts and opinions depending on the question. The information found is usually qualitative but when collected can be changed to quantitative. A survey is very similar to a questionnaire but the intention is to find quantitative information. Surveys usually contain tick boxes which makes it quicker than questionnaires. Focus groups is where a researcher gathers a group of people and then asks the group about a certain subject, finding qualitative information. The researcher is usually looking for opinions in this process. Primary researchers use interviews to find out certain peoples opinions.
In the media, news teams use interviews to find out the opinions of a certain subject. In publications they use questionnaires to find out what the public like about their publication and how they could improve. Some producers and directors gather people from the public to watch their demo, pilot or short film and then they talk about it in a focus group, so that the producer can improve their work. In a work place a questionnaire may be given out so that higher authorities get the chance to find out how the work place can be improved.
When writing a factual publication, authors use primary research a long with secondary research to find out information. This publication then can be used as secondary research.Primary research takes a lot of time and money so secondary research is more popular. Despite of this the information found is more reliable in Primary Research. When conducting a survey or interview you can easily control the information received. The researcher can also decide how much information can be collected.
The problem with Primary research is that it takes a lot of time, during this time several aspect may change that could make the information out of date. Sometimes the information found has nothing to do with the enquiry.
In the media, news teams use interviews to find out the opinions of a certain subject. In publications they use questionnaires to find out what the public like about their publication and how they could improve. Some producers and directors gather people from the public to watch their demo, pilot or short film and then they talk about it in a focus group, so that the producer can improve their work. In a work place a questionnaire may be given out so that higher authorities get the chance to find out how the work place can be improved.
When writing a factual publication, authors use primary research a long with secondary research to find out information. This publication then can be used as secondary research.Primary research takes a lot of time and money so secondary research is more popular. Despite of this the information found is more reliable in Primary Research. When conducting a survey or interview you can easily control the information received. The researcher can also decide how much information can be collected.
The problem with Primary research is that it takes a lot of time, during this time several aspect may change that could make the information out of date. Sometimes the information found has nothing to do with the enquiry.
Subscribe to:
Posts (Atom)