Quantitative Research is research that is to do with the amount of something. Usually companies use primary research to find out quantitative information. The companies would use surveys and questionnaires to find out statics. Quantitative research is used in psychology, economics and sociology. In a bank quantitative research is used to find out how much people put in and take out of their accounts and how many people have switched from another bank. The information recieved can be measured and put into data on computers.
In TV, channels use surverys to find out the amount of people who watch their channel. This is not always acurate as not all of the public would do this survey.This is to find TV ratings.
After a survey quantitative information would be found.
'6 Jan 2012: Launch show featuring Michael Madsen, Denise Welch and Frankie Cocozza had a 15.9% share of the audience. By John Plunkett' This is an example of Audience/ Quanitiative research.
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