This research takes place before a production of a film/ TV program takes place. The researcher finds out who can work for them, where production can take place (location) and looks into what is going on in the world at that present time. A researcher checks the weather conditions so that the production can take place on that day. In pre-production of a film/ program researchers can find out who provides transport, props and other equipment need for production.
Market
The researcher in a production team finds out how much location costs, how much they would have to pay actors/ presenters and how much equipment costs. Market research is also to do with how much money would be gained after production. Market research is used by the public so that they can find the cheapest or the best products. When radio stations are first set up they would have to research how they would earn money, how much locations cost and how much it costs to advertise. If a company was creating a product they would find about similar products so that they could better themselves.
Audience
Audience research is where a researcher finds how they can produce it so it suitable for the audience. Audience researchers find out what is popular with the audience and then after they find out what audience it is actually popular with and how many people watched it. After something has been watched researchers ask the the audiences what they like/dislike about it and they find out what type of people have been watching it usually to suport reviews. In the BBC the research teams try to find out what audiences like so that they are getting good TV for their money.
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