Scenario

Research In Film Production

Before a film is produced primary research takes place. Researchers try to find out what the audience wants through questionnaires, surveys, focus groups, and interviews. The information found is both quantitative and qualitative. Market, production and audience research is a big part of primary research. Film researchers have to find out how much everything costs, who and what their competition is and what the audience enjoys. The surveys given out usually ask questions that will receive quantitative information. A questionnaire receives opinions and information from the audience (qualitative information). Focus groups in film production is where the company shows an group of people a section of the film and they discuss how they can improve.
Secondary research in film production is where researchers search online and publications to find out information about competitors and past films so that they can improve their film. Secondary research is used to find out about other films so the company doesn't produce something similar.


Research Within Opening New Shops

When a company wants to open a new shop in a shopping centre the company takes part in various enquires. The Market Research consists of finding the amount of people in the area and what class of people live in the area, working how much money the shop would earn. This would be secondary research because if they did primary research it would take longer and cost more. Primary research such as surveys would be given out to the public to find out how the shop could be better and if the location of the shop is appropriate. The qualitative research would be in the format of questionnaires. These questionnaires would be used to improve features of the shop for the public's benefit. Quantitative research would be in the form of surveys.



In the gaming industry companies conduct various research before production so that they can understand what makes a good game and so that they can understand what audiences want. In some case companies read reviews of their past games to get a better understanding on how they can improve. The primary research used in gaming can be anything from online questionnaires to research into their own statistics and information.Companies are able to look into how many of their product were sold and where was it bought the most. With this information they can understand whether there needs to be big improvements or hardly any a tall. Also if the product was hardly sold they would have to use primary and secondary researc to find out how they can improve or even if it is worth bringing out a new product.

After the production of a game of film the company gathers a group of people to test or watch the product. The information they usually look for is qualative. They then recieve feedback from these people and then use this information to look over what they have done and make it better. Also when production companies research they look in to common genres to see what the audience enjoys about certain other films.